It’s never too early or late to start teaching your kids about money. Here’s why:

If you don't teach them, someone else will and that "someone else" is often

social media, advertisers and consumer culture that fuel a toxic cycle of

comparison. This can lead to a self-esteem crisis where children believe happiness comes from possessions.

In 401Kid, Walter Clarke draws from over 30 years of experience in finance to

offer a groundbreaking approach to financial literacy. His method transforms

money lessons into meaningful parent-child connections, providing tools for age-appropriate conversations.

The book teaches essential principles including:

• Creating value and impact that leads to earning income

• The power of delayed gratification in building wealth

• Why investing early builds financial freedom and generational wealth

• How to apply The Five Faces of the Dollar framework

This isn't just about budgets—it's about shaping a child's understanding of value, responsibility and self-worth. When you teach your child about money, you don't just change their future—you change yours.

What are you teaching your kids about money?

Reading the book is just the beginning—

You’ll also get a toolkit of printable exercises to bring these lessons to life at home.

Meet Walter

Walter Clarke is a financial expert and educator dedicated to helping families successfully navigate their finances. After working in investment management for 20 years, he founded Family CFO to help wealthy families achieve financial longevity and improved family dynamics. Clarke has also been an adjunct financial educator at more than 10 universities, including the University of California, Berkeley; the University of California, Los Angeles; and the Tecnologico de Monterrey, for over two decades. Through parenting two children, and learning many lessons along the way, Clarke is committed to helping other parents teach their kids how to create value and impact—and secure their financial future in the process. 401Kid is his second book.

To learn more about Walter, visit www.WalterClarke.com.